You may or may not have heard of SEO, either way, we are here to help. SEO stands for Search Engine Optimization. But what does that mean? And what does search engine optimization entail? In short, SEO is focused on acquiring website traffic and high search result rankings organically. By organic, we mean without paying for web traffic via pay-per-click ads, among other methods. Within SEO, there’s a wide variety of strategies to accomplish the aforementioned goals—some of which are more effective than others. This could be anything from developing website content around keywords related to your industry to maintaining a strong presence across multiple social media platforms. SEO practices and strategies are constantly changing to remain effective as internet search engines continuously update algorithms.